Claire Pons'portfolio

Kamoa App - Kenya

B2B2C

2026

Lead Designer

Unlocking Financial Inclusion Through Data Intelligence

PROJECT

Kamoa: Data Intelligence Platform in Kenya launch mid 2025

Designed to connect lenders and merchants with everyday consumers. It replaces outdated, document-heavy credit scoring with real-time data streaming to build inclusive financial profiles for underserved markets.

CHALLENGES

• B2C Friction : Complex onboarding and privacy fears caused high drop-offs and low live data sharing among consumers.

• B2B Analytics Gap: Lenders and merchants lacked a centralized tool to translate raw streaming data into quick credit approvals.

• Design & Brand Fragmentation: The lack of standardized UI components and unified messaging slowed engineering handoffs and misaligned products.

SOLUTION

• B2C Mobile App: Redesigned the end-to-end user experience to focus on frictionless onboarding, postponed document requests, and trust-building UI prompts.

• B2B Analytics Engine Dashboard: Built a merchant dashboard from scratch to process raw streaming data into actionable leads and credit analytics.

• Scalable Design System & Brand: Created a foundational visual system, iconography, and aligned multi-channel messaging across B2B and B2C touchpoints.

RESULT

🔹 18% reduction drop-off in onboarding
🔹 49% increase in live data opt-ins
🔹 15% surge in approved micro-credit loans :
🔹 Faster front-end handoff

ROLE

As Lead Product Designer, I led Kamoa’s zero-to-one end-to-end design—from initial user research to final execution—across the B2C mobile app, the B2B dashboard, and a unified design system.—driving a frictionless onboarding experience, clearer data-trust UX, and faster engineering handoff.

B2C Mobile App

Reducing Onboarding Friction

Problem

Massive Drop off

Asking users for uploading docs and paper bank statements early in the flow caused massive drop-offs and lost trust.

Solution

Progressive disclosure

• Users can skip static document uploads entirely to explore the product, providing physical paperwork only when applying for credit products.

• Data Transparency : clearly explaining from the start why live data is requested and exactly how it benefits the borrower.

Result

18% reduction drop-off in onboarding
49% increase in live data opt-ins

Rebranding for accessibility

Reimagining Brand for Accessibility

The previous app lacked a standardized design system and proper accessibility. This revamp aligns the design with our target audience while ensuring full accessibility.

Before

Before

Before

After rebranding

Design system

Scalable Foundation & Custom Assets

Problem

No design system

Previous version of the app did not have a standardise design system ready to build, inconsistent component and token, and slowed engineering handoffs.

Solution

Build foundation

System Tokens & Components: Built a production-ready Figma library covering typography, color semantics, layout grids, and interactive states.

Custom Iconography & Visuals: Designed a fresh, friendly visual tone with bespoke icon sets to make financial terms feel accessible rather than intimidating.

Data-Viz Guidelines: Standardized chart components (progress bars, gauges, trendlines) to ensure consistent data representation across both B2C app and B2B web environments.

Result

Increase the speed of design creation and implementation from 1 day to 1hr

B2B Dashboard

Turning Data into Action

Problem

Adhoc processing

Lenders needed a central hub to monitor loan distributions and convert user data into qualified micro-credit leads—without getting lost in dense spreadsheets.